Just think of a photograph of someone who looks clearly pleased to be using a product or service. Images that provoke a favorable response guide viewers towards making the decision to purchase. Emotion often plays a part in the purchasing process. Better yet, hire a professional photographer and come up with one-of-a-kind imagery perfectly suited to your product or service.Įvoke an emotional response. Finding just the right (and unexpected) stock photo will likely cost a little more, but it’s always more effective. This doesn’t mean stock photos can’t be used on your website, only that relying on the most obvious images (a smiling “customer” holding up a product in a box, for example) comes across as tired and unimaginative-and offers no emotional impact to the viewer. ![]() Consumers are “image-savvy,” meaning they know a stock photo when they see one. Don’t make any image larger than it has to be, in order to avoid distortion. Select only high-definition images, while also making sure they come in small file sizes. Grainy and poorly reproduced photographs on a small business website can be an instant deal-killer. Here are tips for selecting images that demonstrate a level of professionalism and a sense of your individual brand: A harmonious blend of images, color, and placement of content always trumps a website that looks jumbled, haphazardly composed or thrown together on the fly. ![]() These elements, more than the amount or quality of text provided, will influence their all-important first impression. When visiting a small business website, people naturally gravitate first towards color and imagery.
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